Beepsend Asked to Provide A2P SMS Guidance to Mobile Network Operators (MNOs)

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Rocco Report 2With industry reports indicating a CAGR between 4-8% by 2020 in the Application-to-Person (A2P) SMS market, Mobile Network Operators (MNOs) need to better understand the market and benefit from this crucial revenue opportunity. Beepsend was interviewed by ROCCO to provide insight into the A2P SMS market. The A2P SMS Messaging Market Intelligence Report 2016 is now available and it’s aim is to provide guidance to MNOs in the development of their A2P SMS messaging program and revenue opportunities. The report is a follow up to the A2P SMS Messaging Vendor Performance Research ROCCO conducted in 2015 where over 175 MNOs gave feedback on vendors. And, Beepsend was ranked Top 10 A2P SMS Messaging Provider Globally.

Also, as a result of Beepsend’s change requests and active work within GSMA, the AA.60 agreement template simplifying the setup of operator relations for all participants in the A2P SMS industry was amended and can be accessed on GSMA. Read more here.

Today, companies like Google and Facebook send critical messages such as verifications codes via SMS. With a 97% open rate, common uses are 2 Factor Authentication (2FA), banking, alarm control, bookings, confirmations, getting Net Promoter Score (NPS) for surveys, delivery and marketing. In order to provide the highest quality Operator Direct Product, Beepsend needs to have direct connection with the MNOs network globally. Therefore, it is vital for us to work directly with MNOs. The connection with Beepsend also provides a great opportunity to tap into the A2P revenue stream.

In the report we also talk about Grey Routes, Over-The-Top (OTT) Chat Apps, Pricing, SMS Firewalls for Security and revenue opportunities. Jason Bryan, CEO of ROCCO said “You have to have your A2P vision clear, it’s got to be a vision you can articulate well and forcefully, with every Vendor in the A2P SMS industry. It’s implicit within our report who the main Vendors for A2P are globally, some businesses really are specialists in messaging and we want to support MNOs in taking the best from the best “.

For more information about please contact our Carrier Relations team here.

  • Beepsend

    great article!