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Monthly Archive for: "April, 2016"
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By Pontus Berg
In Operator News
Posted April 14, 2016

Triggering A2P SMS from your system – dead easy!

I just read a text by Infobip CEO Silvio Kutic, saying that from 2016, SMS is getting easier to integrate with existing business. To be quite honest, I’m not sure what he means by that. [...]

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By Pontus Berg
In Operator News
Posted April 14, 2016

A2P Volume Commitment

A rather recent trend I picked up is that operators are requesting volume commitment from their A2P provider. This is making life as an A2P provider a lot more difficult and not necessarily [...]

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By Pontus Berg
In Operator News
Posted April 13, 2016

SMS Filter/Firewall go live strategy

Last year I held a presentation to 100+ participants in the GSM A WAS event in Bangkok educating the industry on A2P SMS. One of the more interesting questions was one on how to launch a filter [...]

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By Pontus Berg
In Operator News
Posted April 13, 2016

The Commercial Sweetspot for A2P SMS

Mobile operators, after seeing the value of A2P SMS as a source of revenue, need to understand the basic dynamics of price elasticity to pick the relevant rate for their termination service. [...]

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By Pontus Berg
In News, Operator News
Posted April 13, 2016

Monetising A2P

The Person to Person (P2P) SMS is declining, eroded by lower volumes and lower margins. Both under heavy pressure from the OTT solutions. Good news from the operator perspective, is that there is [...]

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By Marcus Carlsson
In News, Tech Blog
Posted April 5, 2016

Abandoning Gitflow and GitHub in favour of Gerrit

GitHub is the go-to place to host your open source projects, that much is well known. A lot of companies also use their paid plans to get the ecosystem around GitHub for their own code. Why would [...]

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Pölsemannen

Established in 1986 in Sweden, the first with of its kind serving red hot danish sausage from their red wagon. With over 60 locations around Sweden this franchising company uses SMS as an reminder and news channel for franchising members.

Cloud Charge

 

Norwegian Electric Car Industry fuelled by Beepsend SMS

Background

Traditional telecom technology meets the latest high tech technology within the car industry.

The first ever SMS was sent in December 1992 but it wasn’t until 1999 when the public could start sending text messages of their own that SMS really took the world by storm as a cultural and social revolution. However over the last couple of years there has been a significant decline in SMS traffic between private persons largely attributed to tough competition from instant messaging Apps and Tweeting.

On the other hand there has been an increase in the volume of SMS traffic sent from companies to private persons. The growth in the segment of messages from companies to private persons also goes under the industry name “A2P messages” (application to person) and it was a natural progression considering how our daily lives are so intertwined and somewhat dependent upon access to our mobile phones.

So how does SMS help an electric car owner charge their car in Norway?

Norway’s electric car market is booming, so much so that Norway now has the highest market penetration per capita in the world. Charging station are popping up all over the country largely due to the Norwegian government’s decision to abolish VAT on electric cars and as a private person you are allowed to use the public transport traffic lane. Skipping the long traffic jams during rush hour in Oslo! Payment for charging your electric cars is all done via your mobile phone so no need for a credit card or cash at all.

Cloud Charge is an IT consultancy company offering cloud solutions for security surveillance and payment systems. Cloud charge contacted Beepsend looking for a cutting edge SMS solution for its Norwegian customer Salto Charging Stations AS, with key focus on two way communication and the delivery of critical SMS.

Solution

Salto’s electric car charging stations do not handle credit cards or cash like a traditional petrol station. Registration and payment is done on the charging stations website. The mobile number is then used to identify the customer at the charging station. When the customer arrives at the charging station to charge their electric car they send an SMS to a long number (i.e. 54565676) with the station’s name in the message. The customer’s mobile number is connected to their customer account balance and charging of the car starts within 10 to 50 sec of the SMS being sent. After the car has been fully charged a confirmation SMS is sent to the mobile phone showing the deduction and remaining account balance information.

Result

‘One of the many advantages of using Beepsend is the ability to be up and running with just half a day spent on integration thanks to their RESTful API’, says the head of technology at Cloud Charge.
‘Lesser time spent on integration meant cost savings for us as a company and allowed for more time for testing in order to reach the tight deadlines we had in this project’, he adds.

Through Beepsend’s RESTful API all reporting with delivery status and costs can be down loaded directly into our system and direct into our customer system to be able to follow up.

The car owners has the opportunity to use SMS or RFID to identify themselves at the charging stations however the majority of the customers prefer to use SMS as a simple and straight forward identification tool.

Seamless

Beepsend helps Seamless by verifying that users really are who they say they are when they sign up for payment services. We do this by sending a text to the phone number connected to the service. This eliminates almost all fraud.

Restaurang Online

RestaurangOnline offers restaurants an website and app for online sale and table booking, to customers to order home-delivery of food and drinks or to book a table. SMS booking confirmations through Beepsend showed to be extremely efficient and successful in saving both time and money for RestaurangOnline.

Hemverket

Hemverket is a real estate agent that has challenged the Swedish market with a unique commission structure. By choosing Beepsend, Hemverket increased their customer satisfaction, due to speedily connecting sellers and buyers through SMS.

Scandic

Scandic Hotels increases their customer service with booking confirmations by SMS which has also decreased booking cancellations.

Quicksearch

Quicksearch with 15 years experience of online surveys uses Beepsend for extended survey services via SMS due to the high response from mobile users

Kivra

Kivra enables people to receive their post from companies and government authorities digitally via a digital postbox instead of in paper format. Kivra uses Beepsend’s SMS services for increased security by verifications.

AstraZeneca

AstraZeneca is a multinational pharmaceutical and biologics company enhancing their internal communications with SMS by Beepsend.

Pölsemannen

 

Future-proofing communications infrastructure

When PhoneUnite co-founders Henry Weber and Bryan Heitman resolved to offer small and medium-sized businesses a hosted PBX service, they envisioned routing calls to their customers’ mobile phones. This made sense in a world increasingly governed by the principle of BYOD, or bring your own device. But it turned out customers wanted traditional business phones as much as they wanted lower communications costs.

“It was a bit of a shock to us that people still wanted to use a hard landline,” said Weber.

Weber and Heitman knew they could satisfy their customers by deploying SIP, or Session Initiation Protocol, a signaling protocol that allows for voice and data to be transmitted over the same channel. SIP simplifies communications infrastructure, decreases costs and increases flexibility.

SIP also offered the added benefit of future-proofing PhoneUnite’s communications infrastructure. Because SIP can handle any kind of media, PhoneUnite’s customers will eventually be able to converge all their communications onto a single platform. Video calls, conferencing, instant messaging, voice calls and email can all be carried by the IP network.

Advantages of SIP-ifying with Twilio

While the advantages of SIP are clear, the downside of SIP is that it can be challenging to implement. In a 2012 survey by The SIP School, more than a quarter of respondents said they had experienced problems either with their gateway provider, with equipment on the edge of their networks or with their PBX and its configuration.

“PhoneUnite was able to avoid many of these problems by choosing Twilio SIP,” states Heitman. PhoneUnite was already familiar with Twilio’s communications API platform because they were using Twilio to connect to the traditional carrier network, known as the publicly switched telephone network or PSTN. They then tested Twilio’s SIP capabilities for inbound calls and switched over to outbound calling as soon as it became available.

“The main advantages of using Twilio SIP are scalability and pricing,” explains Heitman. “In terms of cost, Twilio is very startup friendly, and the Twilio API supports every feature we need to provide our customers with a professional business phone service.”

 

CityGro

 

Future-proofing communications infrastructure

When PhoneUnite co-founders Henry Weber and Bryan Heitman resolved to offer small and medium-sized businesses a hosted PBX service, they envisioned routing calls to their customers’ mobile phones. This made sense in a world increasingly governed by the principle of BYOD, or bring your own device. But it turned out customers wanted traditional business phones as much as they wanted lower communications costs.

“It was a bit of a shock to us that people still wanted to use a hard landline,” said Weber.

Weber and Heitman knew they could satisfy their customers by deploying SIP, or Session Initiation Protocol, a signaling protocol that allows for voice and data to be transmitted over the same channel. SIP simplifies communications infrastructure, decreases costs and increases flexibility.

SIP also offered the added benefit of future-proofing PhoneUnite’s communications infrastructure. Because SIP can handle any kind of media, PhoneUnite’s customers will eventually be able to converge all their communications onto a single platform. Video calls, conferencing, instant messaging, voice calls and email can all be carried by the IP network.

Advantages of SIP-ifying with Twilio

While the advantages of SIP are clear, the downside of SIP is that it can be challenging to implement. In a 2012 survey by The SIP School, more than a quarter of respondents said they had experienced problems either with their gateway provider, with equipment on the edge of their networks or with their PBX and its configuration.

“PhoneUnite was able to avoid many of these problems by choosing Twilio SIP,” states Heitman. PhoneUnite was already familiar with Twilio’s communications API platform because they were using Twilio to connect to the traditional carrier network, known as the publicly switched telephone network or PSTN. They then tested Twilio’s SIP capabilities for inbound calls and switched over to outbound calling as soon as it became available.

“The main advantages of using Twilio SIP are scalability and pricing,” explains Heitman. “In terms of cost, Twilio is very startup friendly, and the Twilio API supports every feature we need to provide our customers with a professional business phone service.”

 

Malmö Redhawks

Solution & results

A rock-solid telecommunications service was crucial to PagerDuty’s success – which is why the team selected Twilio as their primary provider. “We absolutely can not go down,” said Owen Kim, one of PagerDuty’s lead engineers.

Twilio also offered the flexibility of escalating from SMS to voice notifications, as well as a very straight-forward API that eased the pain of integrating PagerDuty with monitoring services like Nagios, Pingdom, Splunk and Zenoss. “The Twilio integration was one of the easiest I have ever done,” Kim said.

With PagerDuty, users have just one place to go to set up sophisticated alerting rules with multiple levels of coverage. If a primary contact doesn’t respond, the alert is escalated to a secondary contact. Responding is easy—users simply reply to an SMS notification. Or, with voice alerts, they select an option from a voice menu.

Users can follow similar steps to immediately escalate an alert directly from their phones via a cross-platform mobile site or native iOS and Android apps.

Thanks to the ease of use and dependability of PagerDuty’s service, the company was able to grow market share for the first three years based solely on word-of-mouth recommendations. Customers include famous tech brands like Adobe, eBay, Etsy and Square.

“In my experience, PagerDuty is the “only” way to get reliable, real-time alerts sent to techs with iPhones,” said Jesse Newland, CTO of Rails Machine. “The interface is slick and easy to work with, alerts are fast and reliable, and escalation policies are flexible and powerful,” observed Adam Wiggins, founder of Heroku.

PagerDuty’s Twilio-powered communications platform easily scaled to hundreds of thousands of alerts a month. The ability to obtain a short code through Twilio, which allows Pager Duty to send up to 30 messages a second, was another example of how choosing to build on Twilio helped accelerate growth.

Now in its fifth year, PagerDuty recently raised nearly $11 million in funding in a round led by top-tier VC firm Andreessen Horowitz. Another milestone was the recent release of native iOS and Android apps that make managing your IT infrastructure even easier.

How they built it

PagerDuty built its front-end on Ruby on Rails, while its back-end is written in Scala using Cassandra as a distributed database and Zookeeper for distributed synchronization. The Twilio-powered alerting app is integrated into Rails.

For Kim, the best part of building alerts on top of Twilio was the quality of its documentation. “I’ve run into documentation that’s out of date or just flat wrong,” he said. “Twilio has a much more developer-friendly and developer-oriented attitude and it’s evident in the quality of the documentation.”

 

FX Renew


Background

The Foreign Exchange market can be described as a fast and complex market. Money never sleeps, so to succeed as a currency trader you need to act quickly on reliable market information and analytics. FX Renew enables its customers to outperform the market by providing the latest market news, leading algorithmic intelligence and advanced analytical tools for FX trading.


Challenge

FX Renew needed to set up an SMS communication channel quickly for its clients. Using email as a communication channel for reports and analyses worked well at the start. However, FX Renew quickly recognized the need for a more efficient and speedy way to send time-critical trading alerts to their users, such as sell recommendations and buying positions for currencies. 90% of all SMS is read within 3 minutes within which time only 22% of emails get opened making SMS the most efficient channel for their needs.

A challenge that many companies face when implementing a new technical solution is the lead-time to launch coupled with limited in-house resources. FX Renew was no exception; they needed to quickly implement the new SMS solution and with limited resources. A long and complex integration was not an option.

With an international client base, that travels extensively, the delivery of SMS to their customer’s phones was critical to enable FX Renew to provide an excellent customer service.

With the challenge of finding and implementing a smart, quick and simple SMS solution with limited resources, FX Renew came across Zapier, a web application platform that enabled a quick integration with different web apps including Beepsend’s SMS solution.


Solution

“To get started with Beepsend’s SMS service was easy”, says Michael Collins FX Renew’s director. “In the Zapier web application platform the process to connect different web apps is very straight forward and you don’t need to be techie. First we registered on Beepsend’s website for an SMS account, topped up the account and collected our API key and then we set it all up in Zapier.”

Zapier is based on actions and triggers. When a new FX trading recommendation is published it automatically triggers a SMS to their customers.

FX Renew decided to use Beepsend due to its global reach as a leading SMS provider. So no matter where their clients are, at home or away on business trip in a different country, the text message from FX Renew will reach the user.
Result

Providing fast, efficient and reliable services straight to the users mobile phones has proven highly successful for FX Renew. “Beepsend provided us with excellent and speedy support”, continues Michael Collins “and through Beepsend’s SMS web application on the Zapier platform, we are able to set up our SMS communication channel within a short time frame, saving us both time and money.”

Beepsend is a Swedish mobile operator focusing on delivering high volume SMS solutions anywhere in the world instantly. Beepsend’s SMS platform connects customers to 230+ countries and enables secure SMS delivery.

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