We celebrate SMS’s 25th birthday and how it impacts our daily lives
It is no surprise then that SMS is now the preferred method of communication, surpassing email and phone calls. In 2017 text messaging turns 25; here are some ways that SMS has impacted our daily lives:
Sales alerts/loyalty campaigns: Are you in the know? Big savings may be reserved for back to school or after-Christmas sales unless you receive SMS alerts of sales or VIP events for loyalty customers. E-coupons, flash sales and priority opening hours are just a few of the perks circulated by retailers and the hospitality industry. To take advantage of the best offers year round, be sure to register with your favorite brands.
Tracking: In this day and age anything can be tracked with real time alerts, from pizza delivery to your Uber car, to ordering or returning an item purchased online. You won’t wonder where your order stands when you have registered with product tracking.
Banking/Identification: SMS communication with your bank or personal account (e.g. Google or Facebook) can elevate security and ease of access to your accounts. Whether by Two Factor Authentication (2FA) to verify log-in or signatory details or to receive an account snapshot, you can have more control over your account activity while on the go.
Reminders: Whether scheduling yearly health checks for the family or maintenance for your car, mundane tasks can easily fall through the cracks. Service providers can adopt SMS reminders to automatically alert you of upcoming or – whoops! – overdue scheduling needs.
Alerts: Package delivery awaiting pickup? Last minute gate change at the airport? There is no need to scramble for information when time is tight and stress levels are high; the information can be sent directly to you in real time.
Globally we are more digitally connected than ever before. In 2017 it is estimated that there will be 4.7 billion mobile phone users worldwide, with smartphones accounting for 49.5% – or 2.3 billion of those. With such an amazing reach, we can only wonder at the advancements the next 25 years will bring.