SMS Strategy

In today’s complex eco system, do you have a clear understanding of what functions you need, and how to introduce them with a minimum of disruption? Are you updated with the requirements of the SMS aggregator community so that you can maximize the revenue from the SMS service?

What should Operators think about?

When SMS was launched in 1992, it was a simple service. The thought was that operators would be able to notify their customers. The world has evolved a lot since then, with P2P and A2P SMS, and also a number of new market players. In this increasingly complex world, it’s key the operators understand the market to ensure they optimise their opportunities and effectively monetise application-to-person (A2P) messaging, with industry analysts expecting the A2P market to be worth $60 billion by 2018.

If there is no filter controlling the flows, you cannot control the traffic. And, the A2P SMS traffic will find the cheapest way into your networks. Unrecognised traffic will get through and the operator is not compensated. So operators need to have a working SMS filter in order to monetise from the A2P SMS market.

Which filter shall we choose?

There are many providers and where these filters are implemented is also different. What are the pros and cons of a signalling provider also being the filter provider? And, what are the pros and cons of a local filter?

How shall we implement the filter?

Implementing a filter means blocking existing flows of traffic, and it’s crucial to introduce the filter function in a controlled manner so that the negative impact is kept to a minimum. How shall you introduce the filter, keeping the negative customer experience to a minimum?

How shall we manage the filter?

A filter that is not managed eventually gets bypassed. There will always be ways into a network. What are the best ways to ensure proper management of the filter?

How many aggregators shall we choose?

There are a great number of aggregators on the market. Some display sugar coated offerings for exclusivity and some say we should connect as many as possible. How do you pick and choose?

What services shall we provide to the aggregators?

You can get requests for a number of services – do you have all of them? Which ones are you comfortable to offer?

  • Connection, including on-net, national off-net and international off-net.
  • National long codes
  • Short codes
  • SRI queries

Operators Groups – What additional requirements?

How can groups take advantage of the synergies of being several operators rather than just one?

Beepsend SMS Strategy

Yes, there are many questions and you may have some of the answers. Beepsend can be a speaking partner in establishing your SMS strategy.

We can help you with the following strategic services:

  • Establish an SMS strategy
  • Select a type of filter (local vs signalling provider)
  • Select a filter provider (including proving the Beepsend filter)
  • Establish a filter launch strategy
  • Establish the principles for selecting aggregators
  • Establish topology for groups working with SMS
  • Educate the organisation – from C-level to the operational engineers

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